Prison Break Buff

Prison Break Advertising

by Nikki on February 8th, 2008

I don’t remember hearing about this, although I’m not sure when this advertising took place.  It sounds pretty cool, I’d love to see a picture!

An excerpt from the <a href=”http://technology.timesonline.co.uk/tol/news/tech_and_web/personal_tech/article3334434.ece”>Times Online</a>

I enjoyed the first series of the ludicrous US TV drama Prison Break, and so was brought up short when walking along in Waterloo Station I looked down to see the hero of that drama, Michael Scofield, played by English actor Wentworth Miller, staring up at me through the bars of a drain.

It was a plug for the programme, a drain-shaped poster stuck to the floor that looked like the bars of a drain, with Scofield/Miller looking up as though through the bars of his drain cage. I laughed, but I was also struck by the strained ingenuity of the ad, the painful struggle required to get us jaded consumers not just to look but to pay attention, to give a moment’s thought to the things that everyone wants to sell us. But it worked: I looked, I remembered. I’m even writing about it now.

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