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Five Launches Pirson Break Campaign in London

by Nikki on December 22nd, 2006

Five is promoting the second series of hit US drama Prison Break with an outdoor, online, radio and press campaign.

Going live in January, outdoor posters will be displayed across London Underground and Network Rail sites in and around central London.

The creative, developed by advertising agency VCCP, will feature the show’s lead actor, Wentworth Miller, who plays character Michael Scofield.

A new on-line website dedicated to the programme will go live this weekend, and will include exclusive footage, series one recaps and a community forum for fans.

Jane Scott, Five’s director of marketing, said: “This is a dramatic and arresting campaign and is the perfect fit for the classy, edgy, second series of Prison Break.”

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